From ASX Listing to $17.5M Raised: How a New Website Became BlinkLab's Investor Magnet
About BlinkLab
BlinkLab Ltd was founded in 2021 as a spin-off from Princeton University by a team of neuroscientists. The company builds AI-driven diagnostics for neurodevelopmental conditions like autism (ASD) and ADHD.
Its flagship product is a smartphone app that reliably detects early signs of autism in young children, without requiring a clinic visit.
In 2024, BlinkLab listed on the Australian Securities Exchange (ASX: BB1), the first Dutch startup to achieve an ASX listing that year.
The Challenge
BlinkLab's old website had outgrown the company. The messaging was too technical for the families it needed to reach, not persuasive enough for investors, and lacked the structure clinical researchers expect. Fresh off its ASX debut, BlinkLab needed a site that could carry serious weight, fast.
The site had to work for three audiences with completely different expectations: families needed something warm and approachable, investors needed a polished, business-grade presence, and clinical researchers needed to be convinced of the scientific rigor behind the product.
The Solution
We began by turning BlinkLab’s three audiences into distinct user journeys. Families needed to understand the product without being overwhelmed by scientific language. Researchers needed evidence, methodology, and clinical depth. Investors needed a clear view of the company’s commercial potential, progress, and credibility.
- A clearer structure for every audience
We reorganised the information architecture around these different needs. Instead of asking every visitor to navigate the same story, the website guides each audience towards the information and next step most relevant to them. Clearer navigation and calls to action made the site easier to use while keeping BlinkLab’s mission consistent across every journey. - Making complex science easier to understand
We translated BlinkLab’s scientific proposition into a clearer visual and content hierarchy. Technical information remained available for researchers and clinicians, but the core story became easier for families and investors to understand. This helped BlinkLab communicate the value of its technology without oversimplifying the science behind it. - Building investor confidence
The investor journey received a more polished, business-grade structure. Company updates, research, market information, and investor materials became easier to find and maintain. This gave prospective investors a clearer picture of BlinkLab’s momentum and created a stronger digital foundation for ongoing fundraising communications. - A scalable system for the team
We retained BlinkLab’s recognisable brand colours and identity, then developed a more consistent visual system around them. Reusable sections and CMS structures allow the team to publish research, announcements, and investor updates without rebuilding pages or relying on a developer for every change.
From strategy and information architecture to UX, design, and development, the complete website was delivered in seven weeks.
If your website has to convince more than one kind of stakeholder at once—investors, scientists, families, or otherwise—and getting that wrong carries real timing and funding consequences, this is the kind of problem we build for.
The Results
The new website gave BlinkLab one credible digital platform for audiences that previously required very different stories. Families can understand the purpose of the technology more easily, researchers can access the scientific depth they expect, and investors can quickly find the information needed to evaluate the company.
For BlinkLab’s team, the website also became easier to maintain. Research papers, company announcements, and investor materials can now be published within a consistent structure, helping the site keep pace with the company’s growth.
Most importantly, the website became an active part of BlinkLab’s investor journey rather than a static company brochure. It strengthened the company’s credibility during a critical growth phase, contributed to a significant increase in qualified investor enquiries, and supported the confidence needed for subsequent fundraising.
If your website has to convince investors, scientists, and end users at the same time, the challenge is not simply creating more content. It is giving each audience the right information without fragmenting the brand. That is the kind of problem we build for.
