A people-first recruitment brand and website, launched in four weeks
See how Overflow Agency helped RecruitmentKlub build a stronger B2B website and scalable digital growth system.
Executive summary
RecruitmentKlub is a startup recruitment agency with a people-first approach to hiring in the non-profit sector. Overflow helped translate that ambition into a distinctive brand and digital experience in just four weeks. We delivered brand strategy, wireframes, branding, collaborative copywriting, Figma design, AI-generated video with Higgsfield and Webflow development.
About RecruitmentKlub
RecruitmentKlub is a Dutch recruitment agency focused on the non-profit sector, particularly healthcare. The agency believes successful recruitment starts with understanding people and organisations, not simply matching CVs with vacancies.
The challenge
As a startup, RecruitmentKlub needed to establish its identity and make a strong first impression. The ambition was not to build another conventional recruitment website. It was to create a distinctive digital experience that puts humans first, communicates the agency's personality and remains clear and approachable.
Our approach
1. Brand strategy
We started by defining the direction for RecruitmentKlub's brand and website. The people-first philosophy guided the messaging, visual identity and website structure.
2. Wireframes and collaborative copywriting
We mapped the website structure and content hierarchy in wireframes before moving into visual design. Working together on the copy, we translated the positioning into clear messaging that explains what RecruitmentKlub does and what makes its approach different.
3. Branding and Figma design
We developed a recognisable visual identity and translated it into a cohesive website design in Figma. Rather than following a conventional corporate recruitment aesthetic, we aimed for a more distinctive and approachable experience.
4. AI-generated video with Higgsfield
We created AI-generated video assets using Higgsfield to introduce movement and personality into the experience and support the brand's visual character.
5. Webflow development
We developed the responsive website in Webflow, bringing together the design, content and visuals. By managing the process from strategy through development, we delivered the complete project in four weeks.
We worked with Overflow to build our new website on Webflow, and the experience was excellent from start to finish. As a B2B Marketing Agency, they really took the time to understand our niche recruitment in the non-profit healthcare sector and translated that into a clean, professional site that actually reflects who we are.
The result
In just four weeks, RecruitmentKlub launched with a complete brand direction and a distinctive Webflow website built around its people-first philosophy.
The project combined strategy, branding, collaborative copywriting, design, AI-generated video and development into one coherent digital experience. The finished website gives this startup a recognisable way to introduce itself and communicate its approach to recruitment.
Founder Karel van Os described the experience as excellent and said the site reflects who RecruitmentKlub is. No traffic, conversion or lead-generation uplift is claimed because those outcomes have not been verified.
An award-winning Webflow website for Modus Projects
Honorable Mention
Recognised by Awwwards
4 Weeks
From kickoff to Launch
