One group, multiple products: a Webflow platform built for international growth
About Informer Group
Informer Group is an international group of SaaS and fintech companies. Its products help more than 100,000 entrepreneurs manage their accounting, invoicing and integrated financial services.
The challenge
Informer Group needed to bring a diverse portfolio of products and propositions together in one credible group story. The website had to communicate the strength of the group without blurring the distinct role, audience and value of each individual solution.
At the same time, the platform needed to support international expansion. New markets, languages and products had to be added without making the website harder to navigate or manage.
The solution
We designed and developed a scalable Webflow website around a clear information architecture. Visitors can quickly understand what Informer Group stands for, how its portfolio fits together and which solution is relevant to them.
A reusable design system creates consistency across the entire website while giving each proposition enough flexibility to tell its own story. The modular Webflow build also enables the Informer Group team to expand and update the platform efficiently as the organisation grows.
In our search for a good BTB Marketing Agency, we came across Overflow. This is how you want to do business: 2 nice guys, clear processes, clarity on cost and timings upfront, and most important of all: creative and very professional websites in Webflow in return. Doing business becomes fun this way, and easy to do. No 'funnies' no surprises, but jointly working as one team on the future of our business! Go for it Niels and Jort! I wish you all the succes in your business!
The result
Informer Group now has one central digital platform that brings the group and its portfolio together under a clear identity. Visitors can move more easily from the overarching group story to the solution that best fits their needs.
The reusable design system and modular CMS provide a flexible foundation for adding new markets, languages and products. At the same time, the consistent digital presence reinforces the trust and financial expertise behind the group.
The result is not simply a new website, but a platform designed to evolve alongside Informer Group’s international ambitions.
