Niels Voshol

I’m the co-founder of Overflow Agency, where I help ambitious B2B companies turn their websites into scalable marketing systems. My work sits at the intersection of B2B positioning, website strategy, SEO and AI Search. I don’t see a website as a one-off design project, but as a system that should clearly communicate your value, attract the right audience and help your marketing team grow.

At Overflow, I lead strategy, content and organic growth. I work closely with marketing teams to translate complex propositions into clear website experiences that improve visibility, conversion and qualified pipeline. I’m particularly interested in how platforms such as ChatGPT, Google AI Overviews and Perplexity are changing the way people search and what B2B brands need to do to remain visible as that shift continues. My approach is practical and evidence-led: I test ideas in real projects, measure what works and turn those insights into repeatable playbooks.