From free bookkeeping course to measurable growth channel
See how Overflow Agency helped Boekhouden voor Beginners build a stronger B2B website and scalable digital growth system.
Key results
- 643% increase in estimated monthly organic traffic
- 895% increase in keywords ranking in Google’s top 10
- 100 email sign-ups in the first two months
- 50+ new email sign-ups per month during the initial period
- 230 AI citations
About the company
Boekhouden voor Beginners is a free online bookkeeping course for new entrepreneurs and freelancers in the Netherlands. It helps people understand the fundamentals of bookkeeping without overwhelming them with complex terminology. The course consists of three modules and 23 short lessons. Participants learn about subjects such as invoicing, VAT returns, business expenses, balance sheets and depreciation. After completing the course, they can take a test and receive a personal certificate. The platform is connected to Informer, a Dutch provider of bookkeeping software for entrepreneurs.
The challenge
Bookkeeping can be overwhelming for new entrepreneurs. They often know they need to get their finances right, but do not know where to start or which information they can trust.
Boekhouden voor Beginners already had the educational knowledge to help them. The challenge was turning that knowledge into a digital platform that was easy to understand, easy to navigate and discoverable through search.
The website needed to:
- Turn complex bookkeeping topics into a clear learning journey.
- Structure individual lessons around real questions entrepreneurs search for.
- Make every lesson a potential organic entry point through SEO.
- Guide visitors from individual questions into the broader course.
- Convert anonymous visitors into engaged learners and email leads.
- Build a relevant audience for Informer through education rather than direct sales.
The process
Turning the existing course into an SEO content strategy
Before designing the website, Overflow conducted extensive SEO research around the course modules and lessons Boekhouden voor Beginners already had.
We researched how people search for each bookkeeping topic, assessed the available search volume and mapped the existing lessons to the strongest relevant keyword opportunities. This allowed us to preserve the educational logic of the course while giving each lesson a clear opportunity to attract organic traffic.
For every lesson, we provided clear guidance on the target search intent, recommended structure and subjects that needed to be covered. We also created content outlines that the team could use when writing the lessons. This ensured that the content remained genuinely useful for beginners while being structured around the questions potential visitors were already asking in Google.
Structuring the learning journey
The course content was organised into three clear modules containing 23 short lessons. This gives participants a logical route through the material while allowing them to learn at their own pace. Instead of presenting bookkeeping as one large and complicated subject, the website breaks it down into practical topics. Participants can start with the fundamentals before moving towards more advanced financial concepts.
Designing an accessible experience
The visual design makes a traditionally dry subject feel lighter and more approachable. Clear navigation, short explanations and prominent calls to action help participants understand where they are and what to do next. The homepage introduces the benefits of the course before showing its content. Visitors can review the modules, understand what they will learn and start the course without creating a paid account.
Building the platform in Webflow
Overflow designed and developed the website in Webflow, creating a flexible foundation for the course content and its individual lessons. The modular setup makes it easier to manage and expand the platform. Informer can continue developing the course without rebuilding the entire website whenever content changes.
Connecting education with conversion
After completing the lessons, participants can take a knowledge test. Those who pass can submit their details to receive a personal certificate. The platform also gives visitors the option to leave their email address and learn more about Informer. This turns the course into more than an educational resource: it creates a direct and relevant connection between Informer and entrepreneurs actively learning how to manage their bookkeeping.
In our search for a good BTB Marketing Agency, we came across Overflow. This is how you want to do business: 2 nice guys, clear processes, clarity on cost and timings upfront, and most important of all: creative and very professional websites in Webflow in return. Doing business becomes fun this way, and easy to do. No 'funnies' no surprises, but jointly working as one team on the future of our business! Go for it Niels and Jort! I wish you all the succes in your business!
Results
Since launch, Boekhouden voor Beginners has delivered measurable growth in both organic visibility and user engagement:
- 589% growth in estimated organic traffic
From 504 to a peak of 3,471 monthly visits. - 100 email sign-ups in the first two months
Averaging 50 new leads per month. - 833% growth in top 10 keyword rankings
From 84 to 784 keywords. - 57 bookkeeping certificates earned
Showing that visitors actively complete the course.
Boekhouden voor Beginners shows how valuable knowledge can become a practical digital growth channel. The platform helps entrepreneurs improve their bookkeeping knowledge while enabling Informer to reach a highly relevant audience through education rather than a direct sales pitch.
An award-winning Webflow website for Modus Projects
Honorable Mention
Recognised by Awwwards
