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AI Search

Become the company AI recommends when buyers ask for solutions in your category

Prepare your business for the future of search with an AI Search strategy that helps ChatGPT, Claude, Gemini, and Perplexity understand, trust, and recommend your company.

TRUSTED BY leading B2B companies
THE SHIFT

Why invest in
AI search now?

Millions of professionals now ask ChatGPT, Claude, Gemini and Perplexity to research vendors, compare solutions and shortlist companies before ever visiting a website. If your company isn't mentioned, you're invisible during one of the highest-intent moments in the buying journey.

While most marketing teams are still measuring rankings and traffic, a new competitive advantage is emerging: AI visibility.

what will change?

Build an unfair advantage in the next generation of search

Everything we do is designed to help your business become easier to discover, easier to trust and easier for AI systems to recommend.

Become the brand AI recommends

Increase your visibility when buyers ask ChatGPT, Claude, Gemini for solutions.

Strengthen your market authority

Build the trust and credibility that position your company as a leading voice in your industry.

Stay ahead of competitors

Gain an early-mover advantage while AI Search is still an emerging marketing channel.

Increase brand discoverability

Make it easier for AI systems to understand, surface and recommend your business.

Future-proof your marketing

Prepare your website and content for the next generation of search before it becomes the standard.

Protect your organic growth

Reduce the risk of losing visibility as buyers increasingly rely on AI instead of traditional search.

Reach buyers earlier

Influence decision-makers during the research phase, before they ever visit your website.

Measure and improve AI visibility

Track your presence across AI platforms and continuously improve your competitive position.

Selected Work

Built for teams that
need to move faster

One group, multiple products: a Webflow platform built for international growth

95+

Performance Score

4 weeks

From kick-off to launch

View case

Built to scale: how Aumatics turned its website into a growth engine

300%+

Marketing ROI

8+

New high ticket clients

View case

From WordPress bottleneck to a Webflow platform built for growth

98+

performance score

100

SEO score

View case

From ASX Listing to $17.5M Raised: How a New Website Became BlinkLab's Investor Magnet

$17.5M

Funding raised

7 weeks

A scalable website

View case

From first audit to compounding AI visibility

A clear six-step process keeps strategy, design, development, and launch aligned—so you always know what happens next.

Step 01

AI Visibility Audit

We assess how visible your company is across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Benchmarking your performance against competitors to identify your biggest opportunities.

Outcomes

  • AI visibility score
  • Competitive benchmark
  • Prompt testing
Step 02

AI Search Strategy

Based on the audit, we develop a tailored roadmap—prioritizing initiatives with the greatest impact on your AI visibility and discoverability.

Outcomes

  • Opportunity roadmap
  • Priority initiatives
  • Implementation recommendations
Step 03

Authority Engineering

We strengthen the trust signals AI systems rely on by improving your website authority, entities, schema, topical authority, and supporting content.

Outcomes

  • Entity optimization
  • Schema & structured data
  • Topical authority
Step 04

Content Optimization

We create and optimize the pages, resources, and supporting content that help AI systems understand, cite, and recommend your business.

Outcomes

  • AI-ready content
  • Content gap analysis
  • Citation optimization
Step 05

Technical AI Readiness

We improve the technical foundation of your website so AI crawlers can access, interpret, and trust your content.

Outcomes

  • Crawlability
  • Semantic structure
  • Performance & accessibility
Step 06

Monitoring & Growth

AI Search is evolving rapidly. We continuously monitor your visibility, track performance, and adapt to platform and industry changes while refining your strategy over time.

Outcomes

  • Visibility tracking
  • Platform monitoring
  • Continuous optimization
features

Everything your brand needs to become visible in AI Search

We combine strategy, content, technical optimization and authority building to increase the likelihood that AI platforms understand, trust and recommend your brand.

Let’s Talk
Let’s Talk

Clear brand positioning

Give AI systems a consistent understanding of your company, expertise and relevance within your category.

Clear brand positioning

Give AI systems a consistent understanding of your company, expertise and relevance within your category.

AI-first content strategy

Create connected content around the questions your ideal buyers ask during research and comparison

Authority and citations

Strengthen how your brand appears across your website, industry platforms and trusted third-party sources.

Measurable AI visibility

Understand where your brand appears, which competitors are winning and where your next opportunities lie.

THE DIFFERENCE

The future of AI search is already here.

Traditional SEO still matters but it's no longer enough. As buyers increasingly rely on AI to research solutions, companies need a strategy built for both search engines and AI assistants.

The old way
Buyers search with keywords.
Ranking #1 is the goal.
Visibility depends on Google alone.
Content is created page by page.
Authority comes from backlinks alone.
SEO is an isolated tactic.
THE OVERFLOW way
Buyers ask AI for recommendations.
Being recommended is the goal.
AEO is the layer build on SEO
Content is built as an interconnected knowledge system.
Authority comes from expertise, entities, citations, and trust.
AI Search becomes part of your growth strategy.

What our
clients say

Read what our clients say about the B2B marketing websites we've built to help them grow.

See our playbooks
See our playbooks

If your website has to convince more than one kind of stakeholder at once—investors, scientists, families, or otherwise—and getting that wrong carries real timing and funding consequences, this is the kind of problem we build for.

Henk-Jan Boele

Overflow created the design for our new website. We are extremely happy with the quality. The value for money is excellent! They also genuinely think along with us, which meant we were almost completely taken care of throughout the process. Communication is excellent, and they keep their promises—something we cannot always say about other online marketing agencies. Highly recommended. We are fans!!

Quinten van der Kraaij
Founder BeFesti

Professional and creative entrepreneurs. They think along with you, and I am pleased with our final result!

Martijn Ramekers
CEO Heuvelgroup

The guys at Overflow built a beautiful website for Port Sight Tax in record time. Sleek visuals are combined with strategic analysis. I highly recommend them to anyone looking to improve their online presence!

Andreas de Wit
Founder Port Sight Tax

I am incredibly pleased with this wonderful collaboration with Niels and Jort. Communication was very smooth from the start. Niels and Jort are proactive, pay attention to every detail, and always go the extra mile. The result is a stylish website that not only looks beautiful but also truly fits my business. Highly, highly recommended!

Tahmina Azizi
Founder The Legal Wave

Easy, fast & reliable guys. They know how it works and what you may expect from a B2B Marketing Agency. They restructured our website and dicussed openly our webflow (s) Highly recommended!!

Mark van Ommen
Commercial Director Nedcargo

We worked with Overflow to build our new website on Webflow, and the experience was excellent from start to finish. As a B2B Marketing Agency, they really took the time to understand our niche recruitment in the non-profit healthcare sector and translated that into a clean, professional site that actually reflects who we are.

Karel Van Os
Founder Rekruitmentklub

Great experience working with Jort & Niels. They created our website for Modus Projects and we’re really happy with how it turned out. Besides the website, they also helped us with our branding, colours and other brand materials. Great guys and always happy to help. Would definitely recommend!

Camiel Aardewerk
Founder Modus Projects

In our search for a good BTB Marketing Agency, we came across Overflow. This is how you want to do business: 2 nice guys, clear processes, clarity on cost and timings upfront, and most important of all: creative and very professional websites in Webflow in return. Doing business becomes fun this way, and easy to do. No 'funnies' no surprises, but jointly working as one team on the future of our business! Go for it Niels and Jort! I wish you all the succes in your business!

Peter Potters
Chief Commercial Officer

If your website has to convince more than one kind of stakeholder at once—investors, scientists, families, or otherwise—and getting that wrong carries real timing and funding consequences, this is the kind of problem we build for.

Henk-Jan Boele

Overflow created the design for our new website. We are extremely happy with the quality. The value for money is excellent! They also genuinely think along with us, which meant we were almost completely taken care of throughout the process. Communication is excellent, and they keep their promises—something we cannot always say about other online marketing agencies. Highly recommended. We are fans!!

Quinten van der Kraaij
Founder BeFesti

Professional and creative entrepreneurs. They think along with you, and I am pleased with our final result!

Martijn Ramekers
CEO Heuvelgroup

The guys at Overflow built a beautiful website for Port Sight Tax in record time. Sleek visuals are combined with strategic analysis. I highly recommend them to anyone looking to improve their online presence!

Andreas de Wit
Founder Port Sight Tax

I am incredibly pleased with this wonderful collaboration with Niels and Jort. Communication was very smooth from the start. Niels and Jort are proactive, pay attention to every detail, and always go the extra mile. The result is a stylish website that not only looks beautiful but also truly fits my business. Highly, highly recommended!

Tahmina Azizi
Founder The Legal Wave

Easy, fast & reliable guys. They know how it works and what you may expect from a B2B Marketing Agency. They restructured our website and dicussed openly our webflow (s) Highly recommended!!

Mark van Ommen
Commercial Director Nedcargo

We worked with Overflow to build our new website on Webflow, and the experience was excellent from start to finish. As a B2B Marketing Agency, they really took the time to understand our niche recruitment in the non-profit healthcare sector and translated that into a clean, professional site that actually reflects who we are.

Karel Van Os
Founder Rekruitmentklub

Great experience working with Jort & Niels. They created our website for Modus Projects and we’re really happy with how it turned out. Besides the website, they also helped us with our branding, colours and other brand materials. Great guys and always happy to help. Would definitely recommend!

Camiel Aardewerk
Founder Modus Projects

In our search for a good BTB Marketing Agency, we came across Overflow. This is how you want to do business: 2 nice guys, clear processes, clarity on cost and timings upfront, and most important of all: creative and very professional websites in Webflow in return. Doing business becomes fun this way, and easy to do. No 'funnies' no surprises, but jointly working as one team on the future of our business! Go for it Niels and Jort! I wish you all the succes in your business!

Peter Potters
Chief Commercial Officer

If your website has to convince more than one kind of stakeholder at once—investors, scientists, families, or otherwise—and getting that wrong carries real timing and funding consequences, this is the kind of problem we build for.

Henk-Jan Boele

Overflow created the design for our new website. We are extremely happy with the quality. The value for money is excellent! They also genuinely think along with us, which meant we were almost completely taken care of throughout the process. Communication is excellent, and they keep their promises—something we cannot always say about other online marketing agencies. Highly recommended. We are fans!!

Quinten van der Kraaij
Founder BeFesti

Professional and creative entrepreneurs. They think along with you, and I am pleased with our final result!

Martijn Ramekers
CEO Heuvelgroup

The guys at Overflow built a beautiful website for Port Sight Tax in record time. Sleek visuals are combined with strategic analysis. I highly recommend them to anyone looking to improve their online presence!

Andreas de Wit
Founder Port Sight Tax

I am incredibly pleased with this wonderful collaboration with Niels and Jort. Communication was very smooth from the start. Niels and Jort are proactive, pay attention to every detail, and always go the extra mile. The result is a stylish website that not only looks beautiful but also truly fits my business. Highly, highly recommended!

Tahmina Azizi
Founder The Legal Wave

Easy, fast & reliable guys. They know how it works and what you may expect from a B2B Marketing Agency. They restructured our website and dicussed openly our webflow (s) Highly recommended!!

Mark van Ommen
Commercial Director Nedcargo

We worked with Overflow to build our new website on Webflow, and the experience was excellent from start to finish. As a B2B Marketing Agency, they really took the time to understand our niche recruitment in the non-profit healthcare sector and translated that into a clean, professional site that actually reflects who we are.

Karel Van Os
Founder Rekruitmentklub

Great experience working with Jort & Niels. They created our website for Modus Projects and we’re really happy with how it turned out. Besides the website, they also helped us with our branding, colours and other brand materials. Great guys and always happy to help. Would definitely recommend!

Camiel Aardewerk
Founder Modus Projects

In our search for a good BTB Marketing Agency, we came across Overflow. This is how you want to do business: 2 nice guys, clear processes, clarity on cost and timings upfront, and most important of all: creative and very professional websites in Webflow in return. Doing business becomes fun this way, and easy to do. No 'funnies' no surprises, but jointly working as one team on the future of our business! Go for it Niels and Jort! I wish you all the succes in your business!

Peter Potters
Chief Commercial Officer

If your website has to convince more than one kind of stakeholder at once—investors, scientists, families, or otherwise—and getting that wrong carries real timing and funding consequences, this is the kind of problem we build for.

Henk-Jan Boele

Overflow created the design for our new website. We are extremely happy with the quality. The value for money is excellent! They also genuinely think along with us, which meant we were almost completely taken care of throughout the process. Communication is excellent, and they keep their promises—something we cannot always say about other online marketing agencies. Highly recommended. We are fans!!

Quinten van der Kraaij
Founder BeFesti

Professional and creative entrepreneurs. They think along with you, and I am pleased with our final result!

Martijn Ramekers
CEO Heuvelgroup

The guys at Overflow built a beautiful website for Port Sight Tax in record time. Sleek visuals are combined with strategic analysis. I highly recommend them to anyone looking to improve their online presence!

Andreas de Wit
Founder Port Sight Tax

I am incredibly pleased with this wonderful collaboration with Niels and Jort. Communication was very smooth from the start. Niels and Jort are proactive, pay attention to every detail, and always go the extra mile. The result is a stylish website that not only looks beautiful but also truly fits my business. Highly, highly recommended!

Tahmina Azizi
Founder The Legal Wave

Easy, fast & reliable guys. They know how it works and what you may expect from a B2B Marketing Agency. They restructured our website and dicussed openly our webflow (s) Highly recommended!!

Mark van Ommen
Commercial Director Nedcargo

We worked with Overflow to build our new website on Webflow, and the experience was excellent from start to finish. As a B2B Marketing Agency, they really took the time to understand our niche recruitment in the non-profit healthcare sector and translated that into a clean, professional site that actually reflects who we are.

Karel Van Os
Founder Rekruitmentklub

Great experience working with Jort & Niels. They created our website for Modus Projects and we’re really happy with how it turned out. Besides the website, they also helped us with our branding, colours and other brand materials. Great guys and always happy to help. Would definitely recommend!

Camiel Aardewerk
Founder Modus Projects

In our search for a good BTB Marketing Agency, we came across Overflow. This is how you want to do business: 2 nice guys, clear processes, clarity on cost and timings upfront, and most important of all: creative and very professional websites in Webflow in return. Doing business becomes fun this way, and easy to do. No 'funnies' no surprises, but jointly working as one team on the future of our business! Go for it Niels and Jort! I wish you all the succes in your business!

Peter Potters
Chief Commercial Officer

Get your free AI Visibility Scan

Discover how visible your company is across ChatGPT, Gemini, Claude and Perplexity — and uncover your biggest opportunities to improve.

AI Visibility Snapshot
Top 3 Improvement Opportunities
Personalized Review Call
Get your free scan
Get your free scan
investement

From insight to
market leadership.

From AI Visibility Assessments to long-term AI Search partnerships, we help your business become more discoverable and recommended by AI.

Assess

AI Visibility Benchmark

For companies that want to understand their current AI visibility before making larger investments.

Understand your AI visibility

Gain a clear picture of how AI platforms perceive your brand.

Identify your biggest opportunities

Prioritize the improvements with the highest potential impact.

Benchmark competitors

See where your competitors outperform you and where you can win.

WHAT'S INCLUDED

  • AI Visibility Audit
  • Competitor Benchmark
  • Prompt Research
  • Executive Roadmap

Investement

From €2.500

One-time assessment · 1–2 weeks

Engineer

AI Search Foundation

For organizations ready to improve their AI visibility through a focused implementation sprint.

Become AI-ready

Build the technical and content foundation AI systems can understand and trust.

Increase AI visibility

Implement the highest-impact improvements across your website and content.

Build long-term authority

Strengthen the signals that influence AI recommendations.

EVERYTHING IN LAUNCH, PLUS:

  • Full Marketing Team Training
  • CRM & marketing integrations
  • Server-side tracking
  • WCAG 2.1 AA Compliance

Investement

From €5.900

One-time implementation sprin

Accelerate

Monthly Content Production

For companies that want to continuously grow their AI visibility and stay ahead of competitors.

Stay ahead of competitors

Support multiple teams, brands, languages and regional websites within one structured setup.

Grow your AI visibility

Create clear permissions and component guidelines.

Own your category

Build lasting authority that compounds over time.

EVERYTHING IN SCALE, PLUS

  • Monthly AI Visibility Reports
  • AI Recommendation Monitoring
  • Prompt Tracking & Testing
  • Continuous Content Optimizatione

Investement

€34.500

Pay in three installments

Overflow thinking

Ideas on B2B growth, AI Search & Webflow

In case you're wondering..

The questions B2B teams ask us most, answered straight. Still not sure it's the right fit?

Talk To Us
Talk To Us

AI Search optimization helps platforms like ChatGPT, Claude, Gemini and Perplexity understand, trust and recommend your company when buyers search for solutions.

SEO focuses primarily on ranking pages in traditional search results. AI Search focuses on making your brand, expertise and content more likely to appear in AI-generated answers. The two strengthen each other.

No. AI Search optimization builds on a strong SEO foundation and adds the content, authority and technical signals needed to increase visibility across AI platforms.

Initial improvements can appear within a few months, but building consistent AI visibility takes time. The timeline depends on your current authority, competition, content and technical foundation.

Yes. B2B buyers increasingly use AI platforms to research challenges, compare providers and shortlist potential partners before contacting a company.