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When buyers ask AI, be the answer.

Prepare your business for the future of search with an AI Search strategy that helps ChatGPT, Claude, Gemini, and Perplexity understand, trust, and recommend your company.

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TRUSTED BY leading B2B companies
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Erasmus MC logo
Informer Group logo
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NedCargo logo
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Erasmus MC logo
Informer Group logo
Kioti logo
NedCargo logo
THE SHIFT

Why invest in
AI search now?

Millions of professionals now ask ChatGPT, Claude, Gemini and Perplexity to research vendors, compare solutions and shortlist companies before ever visiting a website. If your company isn't mentioned, you're invisible during one of the highest-intent moments in the buying journey.

While most marketing teams are still measuring rankings and traffic, a new competitive advantage is emerging: AI visibility.

what will change?

Build an unfair advantage in the next generation of search

Everything we do is designed to help your business become easier to discover, easier to trust and easier for AI systems to recommend.

Become the brand AI recommends

Increase your visibility when buyers ask ChatGPT, Claude, Gemini for solutions.

Strengthen your market authority

Build the trust and credibility that position your company as a leading voice in your industry.

Stay ahead of competitors

Gain an early-mover advantage while AI Search is still an emerging marketing channel.

Increase brand discoverability

Make it easier for AI systems to understand, surface and recommend your business.

Future-proof your marketing

Prepare your website and content for the next generation of search before it becomes the standard.

Protect your organic growth

Reduce the risk of losing visibility as buyers increasingly rely on AI instead of traditional search.

Reach buyers earlier

Influence decision-makers during the research phase, before they ever visit your website.

Measure and improve AI visibility

Track your presence across AI platforms and continuously improve your competitive position.

Selected Work

Built for teams that
need to move faster

An award-winning Webflow website for Modus Projects

Honorable Mention

Recognised by Awwwards

4 Weeks

From kickoff to Launch

View case

Making the future of neurosurgery visible

6 weeks

Build to launch

96

Performance

View case

From free bookkeeping course to measurable growth channel

589%

Increase in
organic traffic

100+

E-mail Sign ups
in first two months

View case

Migrating Nedcargo from WordPress to Webflow in 4 weeks

98+

Lighthouse Performance

4 Weeks

Development to launch

View case

Built to scale: how Aumatics turned its website into a growth engine

300%+

Marketing ROI

8+

New high ticket clients

Aumatics website homepage screenshot
View case

Turning a tax advisory website into an organic acquisition channel

165

#1 keyword rankings globally

23.7K

Unique visitors in the last 12 months

View case

Building BlinkLab's digital platform for its next $17.5M growth phase

$17.5M

Funding raised

7 weeks

Strategy to launch

BlinkLab website homepage screenshot
View case

One group, multiple products: a Webflow platform built for international growth

95+

Performance Score

4 weeks

From kick-off to launch

Informer Group website homepage screenshot
View case

From first audit to compounding AI visibility

A clear six-step process keeps strategy, design, development, and launch aligned—so you always know what happens next.

Step 01

AI Visibility Audit

We assess how visible your company is across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Benchmarking your performance against competitors to identify your biggest opportunities.

Outcomes

  • AI visibility score
  • Competitive benchmark
  • Prompt testing
Step 02

AI Search Strategy

Based on the audit, we develop a tailored roadmap—prioritizing initiatives with the greatest impact on your AI visibility and discoverability.

Outcomes

  • Opportunity roadmap
  • Priority initiatives
  • Implementation recommendations
Step 03

Authority Engineering

We strengthen the trust signals AI systems rely on by improving your website authority, entities, schema, topical authority, and supporting content.

Outcomes

  • Entity optimization
  • Schema & structured data
  • Topical authority
Step 04

Content Optimization

We create and optimize the pages, resources, and supporting content that help AI systems understand, cite, and recommend your business.

Outcomes

  • AI-ready content
  • Content gap analysis
  • Citation optimization
Step 05

Technical AI Readiness

We improve the technical foundation of your website so AI crawlers can access, interpret, and trust your content.

Outcomes

  • Crawlability
  • Semantic structure
  • Performance & accessibility
Step 06

Monitoring & Growth

AI Search is evolving rapidly. We continuously monitor your visibility, track performance, and adapt to platform and industry changes while refining your strategy over time.

Outcomes

  • Visibility tracking
  • Platform monitoring
  • Continuous optimization
features

Everything your brand needs to become visible in AI Search

Let’s talk
Let’s talk

Clear brand positioning

Give AI systems a consistent understanding of your company, expertise and relevance within your category.

Clear brand positioning

Give AI systems a consistent understanding of your company, expertise and relevance within your category.

AI-first content strategy

Create connected content around the questions your ideal buyers ask during research and comparison

Authority and citations

Strengthen how your brand appears across your website, industry platforms and trusted third-party sources.

Measurable AI visibility

Understand where your brand appears, which competitors are winning and where your next opportunities lie.

THE DIFFERENCE

The future of AI search is already here.

Traditional SEO still matters but it's no longer enough. As buyers increasingly rely on AI to research solutions, companies need a strategy built for both search engines and AI assistants.

The old way
Buyers search with keywords.
Ranking #1 is the goal.
Visibility depends on Google alone.
Content is created page by page.
Authority comes from backlinks alone.
SEO is an isolated tactic.
THE OVERFLOW way
Buyers ask AI for recommendations.
Being recommended is the goal.
AEO is the layer build on SEO
Content is built as an interconnected knowledge system.
Authority comes from expertise, entities, citations, and trust.
AI Search becomes part of your growth strategy.

What our clients say

Read what our clients say about the B2B marketing websites we've built to help them grow.

Let’s talk
Let’s talk

Worked with Niels & Jort for a few months on revamping one of our websites. Communication was always smooth and fast, the quality of their work was excellent, and they’re great guys to work with. Definitely highly recommended!

Floris Stigter
Marketing Manger Informer Group

If your website has to convince more than one kind of stakeholder at once—investors, scientists, families, or otherwise—and getting that wrong carries real timing and funding consequences, this is the kind of problem we build for.

Portrait of Henk-Jan Boele
Henk-Jan Boele
CEO Blinklab

Overflow created the design for our new website. We are extremely happy with the quality. The value for money is excellent! They also genuinely think along with us, which meant we were almost completely taken care of throughout the process. Communication is excellent, and they keep their promises—something we cannot always say about other online marketing agencies. Highly recommended. We are fans!!

Portrait of Quinten van der Kraaij
Quinten van der Kraaij
Founder BeFesti

Professional and creative entrepreneurs. They think along with you, and I am pleased with our final result!

Portrait of Martijn Ramekers
Martijn Ramekers
CEO Heuvelgroup

The guys at Overflow built a beautiful website for Port Sight Tax in record time. Sleek visuals are combined with strategic analysis. I highly recommend them to anyone looking to improve their online presence!

Portrait of Andreas de Wit
Andreas de Wit
Founder Port Sight Tax

I am incredibly pleased with this wonderful collaboration with Niels and Jort. Communication was very smooth from the start. Niels and Jort are proactive, pay attention to every detail, and always go the extra mile. The result is a stylish website that not only looks beautiful but also truly fits my business. Highly, highly recommended!

Portrait of Tahmina Azizi
Tahmina Azizi
Founder The Legal Wave

Easy, fast & reliable guys. They know how it works and what you may expect from a B2B Marketing Agency. They restructured our website and dicussed openly our webflow (s) Highly recommended!!

Mark van Ommen
Commercial Director Nedcargo

We worked with Overflow to build our new website on Webflow, and the experience was excellent from start to finish. As a B2B Marketing Agency, they really took the time to understand our niche recruitment in the non-profit healthcare sector and translated that into a clean, professional site that actually reflects who we are.

Portrait of Karel Van Os
Karel Van Os
Founder Rekruitmentklub

Great experience working with Jort & Niels. They created our website for Modus Projects and we’re really happy with how it turned out. Besides the website, they also helped us with our branding, colours and other brand materials. Great guys and always happy to help. Would definitely recommend!

Portrait of Camiel Aardewerk
Camiel Aardewerk
Founder Modus Projects

In our search for a good BTB Marketing Agency, we came across Overflow. This is how you want to do business: 2 nice guys, clear processes, clarity on cost and timings upfront, and most important of all: creative and very professional websites in Webflow in return. Doing business becomes fun this way, and easy to do. No 'funnies' no surprises, but jointly working as one team on the future of our business! Go for it Niels and Jort! I wish you all the succes in your business!

Portrait of Peter Potters
Peter Potters
Chief Commercial Officer

Worked with Niels & Jort for a few months on revamping one of our websites. Communication was always smooth and fast, the quality of their work was excellent, and they’re great guys to work with. Definitely highly recommended!

Floris Stigter
Marketing Manger Informer Group

If your website has to convince more than one kind of stakeholder at once—investors, scientists, families, or otherwise—and getting that wrong carries real timing and funding consequences, this is the kind of problem we build for.

Portrait of Henk-Jan Boele
Henk-Jan Boele
CEO Blinklab

Overflow created the design for our new website. We are extremely happy with the quality. The value for money is excellent! They also genuinely think along with us, which meant we were almost completely taken care of throughout the process. Communication is excellent, and they keep their promises—something we cannot always say about other online marketing agencies. Highly recommended. We are fans!!

Portrait of Quinten van der Kraaij
Quinten van der Kraaij
Founder BeFesti

Professional and creative entrepreneurs. They think along with you, and I am pleased with our final result!

Portrait of Martijn Ramekers
Martijn Ramekers
CEO Heuvelgroup

The guys at Overflow built a beautiful website for Port Sight Tax in record time. Sleek visuals are combined with strategic analysis. I highly recommend them to anyone looking to improve their online presence!

Portrait of Andreas de Wit
Andreas de Wit
Founder Port Sight Tax

I am incredibly pleased with this wonderful collaboration with Niels and Jort. Communication was very smooth from the start. Niels and Jort are proactive, pay attention to every detail, and always go the extra mile. The result is a stylish website that not only looks beautiful but also truly fits my business. Highly, highly recommended!

Portrait of Tahmina Azizi
Tahmina Azizi
Founder The Legal Wave

Easy, fast & reliable guys. They know how it works and what you may expect from a B2B Marketing Agency. They restructured our website and dicussed openly our webflow (s) Highly recommended!!

Mark van Ommen
Commercial Director Nedcargo

We worked with Overflow to build our new website on Webflow, and the experience was excellent from start to finish. As a B2B Marketing Agency, they really took the time to understand our niche recruitment in the non-profit healthcare sector and translated that into a clean, professional site that actually reflects who we are.

Portrait of Karel Van Os
Karel Van Os
Founder Rekruitmentklub

Great experience working with Jort & Niels. They created our website for Modus Projects and we’re really happy with how it turned out. Besides the website, they also helped us with our branding, colours and other brand materials. Great guys and always happy to help. Would definitely recommend!

Portrait of Camiel Aardewerk
Camiel Aardewerk
Founder Modus Projects

In our search for a good BTB Marketing Agency, we came across Overflow. This is how you want to do business: 2 nice guys, clear processes, clarity on cost and timings upfront, and most important of all: creative and very professional websites in Webflow in return. Doing business becomes fun this way, and easy to do. No 'funnies' no surprises, but jointly working as one team on the future of our business! Go for it Niels and Jort! I wish you all the succes in your business!

Portrait of Peter Potters
Peter Potters
Chief Commercial Officer

Worked with Niels & Jort for a few months on revamping one of our websites. Communication was always smooth and fast, the quality of their work was excellent, and they’re great guys to work with. Definitely highly recommended!

Floris Stigter
Marketing Manger Informer Group

If your website has to convince more than one kind of stakeholder at once—investors, scientists, families, or otherwise—and getting that wrong carries real timing and funding consequences, this is the kind of problem we build for.

Portrait of Henk-Jan Boele
Henk-Jan Boele
CEO Blinklab

Overflow created the design for our new website. We are extremely happy with the quality. The value for money is excellent! They also genuinely think along with us, which meant we were almost completely taken care of throughout the process. Communication is excellent, and they keep their promises—something we cannot always say about other online marketing agencies. Highly recommended. We are fans!!

Portrait of Quinten van der Kraaij
Quinten van der Kraaij
Founder BeFesti

Professional and creative entrepreneurs. They think along with you, and I am pleased with our final result!

Portrait of Martijn Ramekers
Martijn Ramekers
CEO Heuvelgroup

The guys at Overflow built a beautiful website for Port Sight Tax in record time. Sleek visuals are combined with strategic analysis. I highly recommend them to anyone looking to improve their online presence!

Portrait of Andreas de Wit
Andreas de Wit
Founder Port Sight Tax

I am incredibly pleased with this wonderful collaboration with Niels and Jort. Communication was very smooth from the start. Niels and Jort are proactive, pay attention to every detail, and always go the extra mile. The result is a stylish website that not only looks beautiful but also truly fits my business. Highly, highly recommended!

Portrait of Tahmina Azizi
Tahmina Azizi
Founder The Legal Wave

Easy, fast & reliable guys. They know how it works and what you may expect from a B2B Marketing Agency. They restructured our website and dicussed openly our webflow (s) Highly recommended!!

Mark van Ommen
Commercial Director Nedcargo

We worked with Overflow to build our new website on Webflow, and the experience was excellent from start to finish. As a B2B Marketing Agency, they really took the time to understand our niche recruitment in the non-profit healthcare sector and translated that into a clean, professional site that actually reflects who we are.

Portrait of Karel Van Os
Karel Van Os
Founder Rekruitmentklub

Great experience working with Jort & Niels. They created our website for Modus Projects and we’re really happy with how it turned out. Besides the website, they also helped us with our branding, colours and other brand materials. Great guys and always happy to help. Would definitely recommend!

Portrait of Camiel Aardewerk
Camiel Aardewerk
Founder Modus Projects

In our search for a good BTB Marketing Agency, we came across Overflow. This is how you want to do business: 2 nice guys, clear processes, clarity on cost and timings upfront, and most important of all: creative and very professional websites in Webflow in return. Doing business becomes fun this way, and easy to do. No 'funnies' no surprises, but jointly working as one team on the future of our business! Go for it Niels and Jort! I wish you all the succes in your business!

Portrait of Peter Potters
Peter Potters
Chief Commercial Officer

Worked with Niels & Jort for a few months on revamping one of our websites. Communication was always smooth and fast, the quality of their work was excellent, and they’re great guys to work with. Definitely highly recommended!

Floris Stigter
Marketing Manger Informer Group

If your website has to convince more than one kind of stakeholder at once—investors, scientists, families, or otherwise—and getting that wrong carries real timing and funding consequences, this is the kind of problem we build for.

Portrait of Henk-Jan Boele
Henk-Jan Boele
CEO Blinklab

Overflow created the design for our new website. We are extremely happy with the quality. The value for money is excellent! They also genuinely think along with us, which meant we were almost completely taken care of throughout the process. Communication is excellent, and they keep their promises—something we cannot always say about other online marketing agencies. Highly recommended. We are fans!!

Portrait of Quinten van der Kraaij
Quinten van der Kraaij
Founder BeFesti

Professional and creative entrepreneurs. They think along with you, and I am pleased with our final result!

Portrait of Martijn Ramekers
Martijn Ramekers
CEO Heuvelgroup

The guys at Overflow built a beautiful website for Port Sight Tax in record time. Sleek visuals are combined with strategic analysis. I highly recommend them to anyone looking to improve their online presence!

Portrait of Andreas de Wit
Andreas de Wit
Founder Port Sight Tax

I am incredibly pleased with this wonderful collaboration with Niels and Jort. Communication was very smooth from the start. Niels and Jort are proactive, pay attention to every detail, and always go the extra mile. The result is a stylish website that not only looks beautiful but also truly fits my business. Highly, highly recommended!

Portrait of Tahmina Azizi
Tahmina Azizi
Founder The Legal Wave

Easy, fast & reliable guys. They know how it works and what you may expect from a B2B Marketing Agency. They restructured our website and dicussed openly our webflow (s) Highly recommended!!

Mark van Ommen
Commercial Director Nedcargo

We worked with Overflow to build our new website on Webflow, and the experience was excellent from start to finish. As a B2B Marketing Agency, they really took the time to understand our niche recruitment in the non-profit healthcare sector and translated that into a clean, professional site that actually reflects who we are.

Portrait of Karel Van Os
Karel Van Os
Founder Rekruitmentklub

Great experience working with Jort & Niels. They created our website for Modus Projects and we’re really happy with how it turned out. Besides the website, they also helped us with our branding, colours and other brand materials. Great guys and always happy to help. Would definitely recommend!

Portrait of Camiel Aardewerk
Camiel Aardewerk
Founder Modus Projects

In our search for a good BTB Marketing Agency, we came across Overflow. This is how you want to do business: 2 nice guys, clear processes, clarity on cost and timings upfront, and most important of all: creative and very professional websites in Webflow in return. Doing business becomes fun this way, and easy to do. No 'funnies' no surprises, but jointly working as one team on the future of our business! Go for it Niels and Jort! I wish you all the succes in your business!

Portrait of Peter Potters
Peter Potters
Chief Commercial Officer
investement

From insight to
market leadership.

From AI Visibility Assessments to long-term AI Search partnerships, we help your business become more discoverable and recommended by AI.

Assess

AI Visibility Benchmark

For companies that want to understand their current AI visibility before making investments.

Understand your AI visibility

Discover how AI platforms perceive, mention, and recommend your brand.

Identify your biggest opportunities

Uncover the gaps and improvements with the greatest potential impact.

Benchmark competitors

Benchmark your visibility against competitors and discover where you can win.

WHAT'S INCLUDED

  • AI Visibility Audit
  • Competitor Benchmark
  • Prompt Research
  • Executive Roadmap

Investement

From €2.500

One-time assessment · 1–2 weeks

Engineer

AI Search Foundation

For organizations ready to improve their AI visibility through a focused sprint.

Become AI-ready

Make your website easier for AI systems to discover, understand, and trust.

Turn insights into improvements

Implement high-impact technical, structural, and content optimizations.

Strengthen your authority

Build clearer connections between your expertise, content, and brand.

WHAT'S INCLUDED

  • Brand & Entity Consistency
  • Trust & Citation Signals
  • AI-Ready Content Optimization
  • Topical Authority & Internal Linking

Investement

From €5.900

One-time implementation sprint

Accelerate

Monthly Content Production

For companies that want to continuously grow their AI visibility and stay ahead of competitors.

Stay ahead of competitors

Monitor AI recommendations, emerging opportunities, and shifts in your market.

Continuously grow your visibility

Publish and optimize content around the topics your audience searches for.

Build lasting category authority

Expand your expertise across relevant topics and strengthen your competitive position.

WHAT'S INCLUDED

  • Monthly AI Visibility Reports
  • AI Recommendation Monitoring
  • Prompt Tracking & Testing
  • Continuous Content Optimizatione

Investement

From €1.750/mo

Continuous optimization, measurable growth

Overflow thinking

Ideas on B2B growth, AI Search & Webflow

Niels Voshol
Niels Voshol
Founder & GEO/SEO Specialist
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Niels Voshol
Niels Voshol
Founder & GEO/SEO Specialist
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Niels Voshol
Niels Voshol
Founder & GEO/SEO Specialist
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Niels Voshol
Niels Voshol
Founder & GEO/SEO Specialist
Read article
Read article
Niels Voshol
Niels Voshol
Founder & GEO/SEO Specialist
Read article
Read article
Niels Voshol
Niels Voshol
Founder & GEO/SEO Specialist
Read article
Read article
Niels Voshol
Niels Voshol
Founder & GEO/SEO Specialist
Read article
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In case you're wondering..

Questions B2B Teams Ask Before Choosing Webflow SEO Services. Get clear answers about fit, deliverables, implementation, timing, platform capability, and Overflow's approach to search growth.

Let’s talk
Let’s talk

Timing depends on your site's condition, competition, authority, content, and implementation pace. Overflow sets priorities and realistic expectations without promising a specific ranking or universal result date.

Overflow can support content migration, CMS transition, URL mapping, redirects, and SEO protection when included in scope. The NedCargo Webflow case study documents these activities in a WordPress-to-Webflow migration.

Overflow can combine recommendations with direct Webflow implementation when that work is included in scope. This keeps strategic priorities connected to the technical changes required on the site.

Yes, Webflow's official SEO guidance documents built-in tools for meta tags, structured data, and image alt text. SEO outcomes depend on strategy, content, technical implementation, and continued improvement.

They are designed for B2B founders and marketing teams that need stronger search visibility and faster publishing. They also support clearer buyer journeys with less reliance on developer queues or disconnected agency handoffs.

Webflow gives marketing teams control over their website while providing the flexibility, performance, and scalability growing B2B companies need.

We strengthen the content, technical foundations, brand authority, and external signals that influence how AI platforms discover, understand, and cite your company.

B2B buyers increasingly use platforms such as ChatGPT, Gemini, and Perplexity to research problems, compare solutions, and evaluate potential partners. Investing in AI Search helps your company become visible and considered during these buying decisions.

We work with ambitious B2B companies whose marketing teams need to launch faster, improve conversion, and generate more qualified pipeline.

Most website projects take six to eight weeks. The exact timeline depends on the scope, content, integrations, and speed of feedback.

We build scalable B2B marketing websites and help companies increase their visibility across Google and AI platforms such as ChatGPT, Gemini, and Perplexity.